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<br><P>Protocol IT works on two basic models:</P>
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<LI>We work on information technology product development on a fee for service basis.</LI>
<LI class=MsoNormal style="MARGIN: 0cm 0cm 0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt">We provide “go to market” resources and support for start-up companies and new technology products.</LI></OL>
<P>Taking products to market begins with developing a strategy for product development and intellectual property registration, and this is where many of our projects start. We evaluate the nature of the technology, the market, the client's existing resources, and the capital available to the client or required to be raised.</P>
<P>Where Protocol IT identifies the right combination of technology, people and resources, we are able to offer “go to market” support. This is based on careful selection of management, whether the technology is one where our network of contacts and experience can add value; whether the technology has an advantage in the market place which is compelling; the size and scope of the market; and whether the technology can be adequately protected.</P>
<P>If all of these criteria match up, and the innovators are agreeable, Protocol IT enters into an equity agreement in the venture in exchange for resources and support.</P>
<P>“<EM>Protocol have never failed in any attempt to get funding when the product has met our criteria for commercialisation</EM>” says Phil Collidge, National Sales and Marketing Manager.</P>
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